
Football Trips to Florence
Renaissance city by day, raw Serie A passion by night. A football trip to Florence brings marble streets, purple shirts and civic pride into one compact break. With our Fiorentina football trips, Fiorentina, founded in 1926 and known as La Viola, carry the Florentine lily onto the pitch at Stadio Artemio Franchi in Campo di Marte. We have sent over 50,000 travelers since 2008, and our ticket guarantee is part of every package.
Florence turns purple
By the time purple scarves appear in the narrow streets, Fiorentina feel less like a club you visit and more like the city speaking in football form. Founded in 1926, La Viola are known worldwide for those unmistakable shirts, while the crest carries the Florentine lily, a symbol stitched directly into local pride.
The honours add weight to the noise: two Italian titles, the UEFA Cup Winners’ Cup in 1961 and the distinction of being the first Italian side to reach a European Cup final. On the day, listen for “Forza Viola” and the anthem “O Fiorentina” rolling around the stands. Our trips centred on Serie A in the city let you feel that rhythm without turning the journey into planning work, and our wider Serie A-trips are built around the same idea: football first, details handled by us.
Inside Stadio Artemio Franchi
Stadio Artemio Franchi is not just where the game happens. It is part of the reason to go. Set at Viale Manfredo Fanti, 4 in Campo di Marte, the venue was built between 1930 and 1932 according to FIGC records. Pier Luigi Nervi designed it, Marchese Luigi Ridolfi commissioned it, and its concrete lines still feel bold beside the soft stone palette of the city.
- The traditional capacity is listed at 47,282, with a pitch measuring 105 x 69 metres.
- Look up for the cantilevered roof, then around for the helical staircases and the Maratona tower.
- Redevelopment is preserving key Nervi features while bringing the arena forward for a new era.
- Because capacity and seating can vary during works, official match access matters even more.
When we shape a stay built around Stadio Artemio Franchi, we focus on the feeling of arriving in a real Italian football neighbourhood. That is also why our match breaks in Italy combine flights, carefully selected hotels and access to the game in one arranged package.
Campo di Marte rituals
The ground sits northeast of the historic centre, close enough for the mood to build gradually rather than suddenly. Firenze Campo di Marte station is about half a kilometre away, and the walk can thread through Largo Gennarelli and along Viale Manfredo Fanti, where voices grow louder and purple becomes the dominant colour.
Arriving at least 90 minutes before kick-off gives the day room to breathe. Bar Marisa, opposite the stadium, is a local landmark with a plaque recalling Emiliano Mondonico from 2004. Bar Affrico is another meeting point tied to a Viola Club, where regulars seem to know the emotional temperature before the line-ups appear. We make packages for La Viola that leave space for these rituals, not just the whistle.
- Earlier in the day, go for lampredotto or schiacciata while the centre is still glowing with museum light.
- Near the venue, the pace shifts to coffee, beer or aperitivo as scarves gather outside.
- After the final whistle, bistecca alla fiorentina can turn the evening into a full Florentine finish.
The game to book
The most charged fixtures at Stadio Artemio Franchi are shaped by memory as much as form. The fiercest rivalry carries echoes of the 1982 Scudetto race, the 1990 UEFA Cup final and Roberto Baggio’s move away from the city. One moment still lives in local storytelling: Baggio refused to take a penalty on his return and later picked up a Fiorentina scarf thrown from the crowd.
Other dates bring a Tuscan edge through the Derby dell’Arno, while the Derby dell’Appennino takes its name from the mountains between Florence and the road north. Evening games, major Serie A opponents and rivalry nights usually create the strongest setting, so early booking is wise when redevelopment limits availability. With Football Travel, flights, a selected hotel and official match access are arranged in one football trip, whether you choose a La Viola fixture package or one of our Italian football breaks. Florence gives you art in the afternoon, then sends you home with purple noise in your ears.

